26 September 2022
| Tübingen & online
The central elements of classic brand communication, such as image worlds, videos, text content, sounds and interaction formats, can be generated by artificial intelligence. Best examples: current deep fake videos or communication with web bots. Scenarios like the Metaverse are in the air for companies. What opportunities does AI offer for brand communication? An event by Die Kavallerie in cooperation with Cyber Valley.
Two speakers from science and practice share their insights:
Dr.-Ing. Justus Thies, Max Planck Institute for Intelligent Systems, and Ric Scheuss, Managing Director at TRO GmbH - Music, Sound & Voice for Brands.
In his presentation, Ric Scheuss will use practical examples to show us how machine learning is already helping to create sound worlds for brands. Afterwards, Justus Thies will present from a scientific perspective what the status quo is with regard to visual design using machine learning - and where the journey is leading.
We should talk about it
With these cumulative impressions from research and practice, we will then open the discussion. In a large round, we want to weigh up: What opportunities do AI technologies open up for the brand communication of tomorrow. And what role do we humans actually play in all this?
Finally, a real get-together: a (human) DJ will be spinning together with a machine VJ. Where? Die Kavallerie GmbH, Rosentalstr. 8, 72070 Tübingen – and online.
To register, please visit: https://diekavallerie.de/ride9/